Potato Head Beach Club Seminyak

HHRMA Hotel Bali – Potato Head Beach Club

About Potato Head Family

Potato Head Family is a hospitality and lifestyle company headquartered in Indonesia. We offer a full cultural experience not just of food & beverage, but also of architecture, design, artisanal work and craftsmanship, art, music and fashion. We are passionate about creating original concepts and delivering genuine hospitality.

Our restaurant, bar and hotel operations are in Jakarta (Potato Head Pacific Place and Three Buns Senopati), Bali (Potato Head Beach Club, Katamama Hotel, Movida Restaurant and Bar Akademi in Seminyak) and Singapore (Potato Head Folk and Three Buns) and Hong Kong (Potato Head Hong Kong).






Location: Bali, Indonesia

REPORTS TO: Group Director of Sales & Marketing


  • Lead the development of strategic marketing plans across a variety of brands and businesses.
  • Coordinate with local Marketing Managers and agencies.
  • Plan and oversee all promotional and advertising activities.
  • Infuse digital strategy deeply and effectively across all marketing channels.
  • Lead the socialization of marketing campaigns with key internal teams.
  • Help define the global vs local expectations across marketing campaigns.
  • Manage an activity planner according to global and local communications and strategies.
  • Understand the role of content, not only within marketing channels, but within the consumer journey and plan and create towards solutions to reflect those requirements.
  • Deliver content and creative assets to regional and channel teams that include but are not limited to: photography, video, social copy, guidelines etc.
  • Be a creative marketing leader.
  • Take the lead in pushing the Potato Head Family’s brand, products, stories and our engagement with our community to new places.
  • Develop a global to local plan with media team members around the global distribution of marketing content.
  • Align with the Potato Head Family’s financial KPIs.
  • Monitor competitive landscape and stay on top of global trends.
  • Manage a team of direct reports.
  • Work across teams including Creative, Communications, Sales, Operations, and Finance.


  • Lead an external agency that manages digital marketing campaigns.
  • Identify trends and insights.
  • Measure and report performance of all digital marketing campaigns.
  • Utilize strong analytical ability.
  • Brainstorm new, non-linear and creative growth strategies.
  • Collaborate with the internal Creative teams.


  • Leading a social media team, manage the social media strategy across the Potato Head Family, taking ownership over the end-to-end strategy across multiple brands and channels.
  • Lead the creation of social media campaigns and strategies.
  • Ensure brand consistency across all social messages.
  • Collect customer data and analyses interactions and visits.
  • Provide training and guidance to the social media team.

Desired Skills / Experience:

  • At least 3 years’ experience in a similar capacity
  • Motivator and self-starter, leadership, displays initiative, commitment to professional values, team builder
  • Positive attitude, strong work ethic, and professionalism at all times
  • Willing to work extended hours when required
  • Quick learner, easy to adopt to any kind of situation

To apply please email cover letter and CV/resume to:


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